About us

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In 2022, we launched New Agriculture to provide a platform for large scale sustainable agricultural investment and operations management.

New Agriculture has been established to both manage the 100,000-hectare Lawson Grains aggregation, which was acquired by New Forests and Alberta Investment Management Company (AIMCo) in January 2022, and to build a portfolio of agriculture assets in Australia and New Zealand.

New Agriculture’s objective is to manage these assets for market leading investment returns through sustainable agricultural production while also aligning with New Forests’ strategic impact objectives to contribute to nature-based solutions, shared prosperity and the circular bioeconomy.

As a natural extension of what we’ve been doing for 17 years, we see an opportunity to apply our high impact approach to landscapes by building out our sustainable agricultural capabilities. We believe that improving agricultural land management and optimising landscapes for multiple uses, is central to the transition to a sustainable future.

We believe there is room for an agricultural investment manager who puts landscape optimisation and alternate landscape values at the forefront of leading investment performance in the agriculture sector.

Meet the team

Bruce King

Head of New Agriculture

Bruce is responsible for the overall strategy and direction of New Agriculture. He leads the New Agriculture team with the aim of building the business to become one of the leading agriculture managers in Australia and New Zealand.

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Bruce King

Head of New Agriculture

Bruce is responsible for the overall strategy and direction of New Agriculture. He leads the New Agriculture team with the aim of building the business to become one of the leading agriculture managers in Australia and New Zealand.

Bruce brings close to 20 years’ leadership and investment experience in the agriculture sector. He was most recently Chief Executive Officer of Regional Investment Corporation in Australia, responsible for overseeing AUD 3 billion in financing for a range of investments in the sector.

Prior to that role, Bruce was an investment manager for Blue Sky Alternative Investments and spent 13 years at Rabobank International in a variety of roles including Head of Agribusiness Risk and Treasury Management, and Head of Rural Treasury Sales.

He has a Bachelor of Agricultural Economics from the University of Queensland, and a Master of Business Administration from the University of Melbourne.

Ben Mason

Portfolio Manager, Agriculture

Ben is responsible for leading the operational oversight of New Agriculture’s fund investments which includes existing agricultural operations across New South Wales, South Australia and Western Australia.

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Ben Mason

Portfolio Manager, Agriculture

Ben is responsible for leading the operational oversight of New Agriculture’s fund investments which includes existing agricultural operations across New South Wales, South Australia and Western Australia.

Ben brings extensive experience working in private and public sectors, having most recently spent four years at Roc Partners as Vice President, Agriculture.

He was previously an Associate Director at PwC working in the food and agribusiness advisory team. Prior to that role, Ben was Senior Policy Manager – Cropping & Business, Economics and Trade, at New South Wales Farmers Association.

Ben has a Bachelor of Rural Science from the University of New England and a Master’s of Agriculture from Aberystwyth University in Wales.

Jamie Lord

Associate Director, Investments

Jamie is responsible for identifying and evaluating investment opportunities across New Agriculture’s portfolio.

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Jamie Lord

Associate Director, Investments

Jamie is responsible for identifying and evaluating investment opportunities across New Agriculture’s portfolio. This includes undertaking due diligence and financial modelling for new investment opportunities, while ensuring existing assets are maximised for best land use and growth.

Jamie joined New Forests in 2013, after an almost 20-year career in agricultural investment. During his time at New Forests, Jamie has been managing the operations and growth of New Forests’ existing portfolio of agricultural assets and has been responsible for divesting properties from forestry to agricultural markets.

In 2021 he led the successful transaction to acquire Lawson Grains, Australia’s leading corporate grains grower and was instrumental in helping to establish New Agriculture.

Ben Pickles

Manager, Operations

Ben is responsible for the day-to-day operations of New Agriculture’s fund investments which includes existing agricultural operations across New South Wales, South Australia and Western Australia.

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Ben Pickles

Manager, Operations

Ben is responsible for the day-to-day operations of New Agriculture’s fund investments which includes existing agricultural operations across New South Wales, South Australia and Western Australia.

Ben brings extensive experience across a range of industries including broadacre cropping, sugar, cotton, beef and lamb. He was most recently Finance Business Partner – Operations and Investments with food company Kilcoy Global Foods. Prior to that, Ben held similar roles with some of Australia’s largest land and water holders in Hassad Australia and MSF Sugar. Ben began his career as a Chartered Accountant with KPMG, working in the Energy and Natural Resources sector across several audit and consulting divisions.

New Forests Advisory Pty Limited (ACN 114 545 274) is registered with the Australian Securities and Investments Commission and is the holder of AFSL No 301556 which authorises it and its authorised representatives New Forests Asset Management Pty Limited (ACN 114 545 283), (AFS Representative Number 376306), and New Agriculture Pty Limited (ACN 658 097 020) (AFS Representative Number 001298119) to provide general advice to wholesale clients into investments managed by New Forests. New Forests Inc is registered as an investment adviser under the Investment Advisers Act of 1940, as amended (the “Advisers Act”). Registration with the SEC does not imply any specific or certain level of skill or training. New Forests Asia (Singapore) Pte Ltd holds a Capital Markets Services Licence (CMS 100950) as an Accredited/Institutional Licenced Fund Management Company (A/I LFMC), issued by the Monetary Authority of Singapore.

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